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Micro Websites

Micro websites may be perfect if you're launching a new product or are simply wanting to broaden your online presence. These promotional sites can be designed in conjunction with email marketing campaigns maximising returns on investment.

Micro marketing websites are commonly used as a landing page for email marketing campaigns and Google Adwords, where users are specifically directed to these landing pages rather than the main company website. This can be really useful if you are launching a new product. Or if you are advertising a special offer, you can usually maximise the impact through product specific marketing.


Such websites can be an excellent method at targeting a particular niche within your broader market. For example, does the travel industry have an interest in your products or services? Why not perhaps target Travel Agents (trade) with one micro website and Tour Operators (direct) with another.

What if local accountants could benefit from your services but you're having trouble capturing and more importantly converting web traffic from your main website? This is when a micro site targeting local accountants with the monitoring and review of conversion rates while tweaking that particular campaign can be beneficial.


Typical reasons for a micro website:

  • Suitable for email marketing campaigns to maximize returns on investment
  • Promoting a new product launch or special offers through Google Adwords
  • Ideal for businesses which already have a strong web presence but want to test the waters with a new product
  • Establishing an online presence for self-employed professionals such as accountants, travel agents, lawyers etc.
  • Useful for SEO purposes if there is an existing website to link with it

Do you have a question about micro website design? Please just get in touch we'll be happy to answer any questions.

What we do and what our clients say

Web Design
  • Website Design – Standards Compliant xhtml & css
  • Website Re–design (quote "OK I found it" for a 33% discount!)
  • Content Management Systems (CMS)
  • eCommerce Website Design
  • Web Application Development / Database Development
  • Custom built responsive mobile friendly websites
  • Web Hosting / Domain Name Registration

Print Design
  • Logo Design
  • Company Branding (stationery, business cards & letterheads etc.)
  • Promotional Design (leaflets, flyers & exhibition stands etc.)

Website Marketing
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Email Marketing Campaigns
  • Customised Facebook Pages and Social Media campaigns
  • Pay Per Click (PPC) Marketing / Google Adwords
  • Banner Ad Design

Throughout the last 7 years we have worked very closely with Design DPI. Initially this was around web and print design as part of our setup but this quickly became a full eCommerce and marketing solution with regular monthly involvement. They have provided a definitive advantage in growing our online presence.

Russell Meehan
Operations Director, Patch Solutions

Design DPI took an idea and transformed it into an appealing and informative website design. We were really impressed with the results & would happily recommend them.

Ashley Brown
Director, Being Driven Recruitment