The previous version of www.designdpi.com, scarily, was launched towards the end of 2011 and we've been wanting to update the website every year since. The old logo we'd had since 2001, so when we were finally happy with the new look, any spare second we've had has been spent on the new website design.
The main drive behind the rebrand, other than a tired old logo and dated website, was for a playful design, something a five year old could easily relate to. After all, that's what it's all about. The logo was designed to be relatable to a five year old while at the same time being creatively corporate, relevant to both print and web design.
Hopefully we've achieved this with the rebrand. A logo which has evolved naturally, one which is both modern and stylish, one which conveys who we are and the principles which design dpi beleive in.
(2001 - 2018)
(2018 - present)
The previous logo was very much influenced by the offset printing colours cyan, magenta, yellow and black. Although a softer magenta is still the primary colour used for the brand, we've added new colour variations which can be used both online and offline.
It's truly mind-blowing to think, as groundbreaking as some of the code used on the old site was when first launched, just 8 years ago designing for mobiles was still kind of an after thought. Now, it's second nature to design with every device imaginable accounted for.
Not only have we treated ourselves to a snazzy new logo and amazing new website design. We've also totally revamped all our marketing materials, email signatures, business stationary, including business cards. Take a look, here.
We really should have started this overhaul years ago. The new site is a complete contrast to the old website. Finally, after years of procrastination we have a brand and a website we can be proud of, one we can shout about!