Whenever asked to design something, particularly for a fledgling new business. Achieving the right aesthetic for the company with its logo design is of greatest importance as this will ultimately dictate the rest of the design process.
Working closely with Caroline and before any work started on the print collateral, several logo concepts were created, developed and evolved, before one was finally chosen.
The final logo design perfectly suits Flexible Exercise, working with the blue / grey colour palette we were given, the final colours chosen work well both online and offline. Looking at the logo, you instinctively know all you need to about the business.
Naturally, every website produced is mobile responsive out-the-box, we take special care testing every website launched on multiple devices, platforms and browsers.
The Flexible Exercise website is no exception. In some respects, this website was designed with mobile first in mind as Caroline, and her potential customers are invariably out on the road at locations all across South Yorkshire.
It was and is a privilege to work with Caroline. The trust she placed in us to create her companies identity, and her vision to see where her website needed to go... we've helped design and source, business cards, flyers, email marketing, you get the idea.