The previous web design had a real old school feel to its design. Let's be honest, any site that was using Verdana as the primary font for the websites body has to be classed as old school. Ahhh, the golden years of web design when your go to fonts were, Arial, Tahoma and Verdana.
A very clear concept was created for the site, and at the time, the use of parallax scrolling for the content was a relatively new idea. The first time we were shown this effect out in the wild was on the Quark Express website, now it's safe to say it's use is ubiquitous.
We didn't work on the logo, but we can admire the logo design. It perfectly captures the championing of British manufacturing and in using the shapely script font Aloho coupled with the sans-serif monoline typeface Variable all makes for a unique brand.
Despite the parallax sections not being supported on phones and tablets, the Arena Stadia Seating website was designed to look awesome on all devices, whether desktop, tablet or mobile.
The Arena Stadia Seating website despite being only 10 or so pages was a really interesting project to be a part of. It's safe to say you've probably sat on one of the Arena Stadia Seating at some point!
On the back of the redesign for Arena Stadia Seating, we were soon tasked to come up with some concept designs for Arena's sister company, Metalliform Holdings. You can view that project here.