The current web design is nothing at all like the original. The first web design was perfectly crafted to compliment the album cover design of Katie's first EP, but as Katie grew up and with the release of her album in 2018 so did the need for the web design.
We will have to write a blog post on the evolution of Katie's website as the first iteration enhanced the photos and album design perfectly, with the main focus being the user journey to the eCommerce side of the site facilitating the purchase of signed and unsigned copies of Katie's untitled debut EP.
Katie Marshall's debut EP (2014)
Using the serif font for the new album is certainly a contrast to the one chosen for the debut EP. It's a much more elegant and grown-up font choice.
Also, could there be any greater disparity in choice of colour palette?
Being built on bootstrap, the mobile responsive design of Katie Marshall's web design looks even better than it does on larger screens. The monochrome black background with white text exudes a level of class that compliments the photography throughout.
It's fair to say that design dpi will go out of it's way, to infinti and beyond, to fulfill our clients expectations, even to the detriment of the company. No matter as we will always aim to deliver 100% satisfaction.
Although the first web design was the perfect solution at the time, Katie's management never truly grasped the complexities of a new web design. That said, we never shied away from delivering a website they're happy with.